Geir Ness created his fragrances with one goal in mind. To be able to bring the crisp, clean scent of Norway to the masses. Geir’s fragrances could already be found in Nordstrom’s across the country, and in Disney’s Epcot Center. The big growth opportunity for him was being able to bring his products online direct-to-consumer. This begs the question though, “How do you sell a product built around such a personal preference as scent, without being able to smell it?”. The answer is to create evocative images and copy to pair with a solid strategy and targeting. And the results are there to back it up.