Premier Yarns came with a need to reinvigorate their brand to help give eCommerce sales a boost. A new brand campaign was only part of the solution though. After all, what good is new creative if the right audience doesn’t see it? This is where the strategic marketing plan came in. Encompassing email, digital, and social marketing, Premier Yarns was able to realize record numbers in new customers, returning customers, order value, return on ad spend, and most importantly, revenue.